Online Viewing and Aesthetic Preferences of Generation Y and Baby Boomers: Testing User Website Experience through Eye Tracking
نویسندگان
چکیده
منابع مشابه
Eye Movements and Reading Behavior of Younger and Older Users: An Exploratory Eye-Tacking Study
Baby boomers and millennials form two major user groups that tend to exhibit different behaviors when viewing online information. Because important online information is often communicated via text, understanding the differences in the way textual information is scanned by these two user groups allow designers to better meet the needs of each group. Our results showed that saccadic amplitudes w...
متن کاملGeneration Y & Web Design: Usability Through Eye Tracking
At eighty-two million people, Generation Y (18-31) is the largest generation since the Baby Boomers, spending $200 billion yearly. Little past research investigates the web preferences of Generation Y, although some oblique studies have been conducted. This study extends past research by looking specifically at the web design preferences of this important age group. Data is collected through su...
متن کاملGaze Interaction and Gameplay for Generation Y and Baby Boomer Users
As high quality eye tracking devices become more readily available and affordable, gaze interaction is becoming a viable and fun way to interact with games. Because we direct our eyes toward objects that we choose to attend to, gaze is likely to provide a natural way to manipulate objects in certain types of games. However, little work has been done to design and test games that use gaze as an ...
متن کاملOnline Communication & Baby Boomers: Current Use, Preferences, and Future Expectations
A survey was conducted on 210 Baby Boomers (Age mean = 51.4 Std. dev. 5.46) within the United States to determine their current use of online technology in social interactions, their preferences in these interactions, and the expectations they have of near-future online communication technologies. The findings highlight the importance of online communication in their lives and spotlight their w...
متن کاملBaby Boomers and Gaze Enabled Gaming
Despite common belief, Baby Boomers form a sizable population of gamers. Paying attention to how this generation experiences a game can help companies that target this group of users increase their market share. To address this need, this study examines Baby Boomers’ reaction to a new way of manipulating objects in a game, namely with their eyes. In particular, the study focuses on testing the ...
متن کامل